People don’t read, they scan

Scanning also involves reading, but at a general level. Unless, the texts are relevant, interesting or remarkable.

“The emergence of highly content-based websites now means one thing: how to fit the content within a very well-functioned website while not sacrificing the aesthetics? In addition to that, the development of web nowadays mean viewers will be able to view these content across multiple sizes of screens. Such are the challenges of designing in these interesting times.”

(Zana Fauzi and Dahlia Ahad ~ Stampede)

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