Panadol 24 Pack: New instructions for consumers

“This case history demonstrates how information design research and practice can bring about useful social change on a large scale. It is a lightly edited version of a report prepared for GlaxoSmithKline (GSK) in August 2002 following our work on redeveloping the consumer instructions for Panadol, the most widely used paracetemol analgesic in Australia.” (David SlessCommunication Research Institute of Australia)

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