Personas: Empathetic Focus

“Do Personas have to be accurate? Do they require a large body of research? No, I conclude. The Personas must indeed reflect the target group for the design team, but that is about all. A Persona allows designers to bring their own life-long experience to bear on the problem, and because each Persona is a realistic individual person, the designers can focus upon features, behaviors, and expectations appropriate for this individual, allowing the designer to screen off from consideration all those other wonderful ideas they may have.” (Donald Norman) – courtesy of elearningpost

Make it simple

“The Next Big Thing is not a thing at all: it is simplicity. – In the 90s they [IT companies] operated under the principle, ‘build it and they will come’ – even if it was too complex and would never be implemented, they would build it! That has changed.” (Andreas Kluth – The Economist) – courtesy of ui designer

Stupid Voters

“At the end of the article, he quotes a Florida elections supervisor, who makes a mean-spirited remark about ‘stupid people’ who vote — arguing that no matter how good the redesign, they (those stupid people) won’t mark it right. Cynical comments like these make me believe that every time one of us has the chance to articulate the needs of citizens, we should. There are too many of these public officials who pollute the air with their snide remarks and who blame the general public for not knowing what to do when confronted with their atrocious writing and design.” (Karen Schriver – InfoDesign-Cafe Oct. 2003)