“This issue marks a quiet milestone for us: the beginning of our second year as editors in chief. Year one was marked by six quality issues, a new look and feel, a new website, a new team of contributors and advisors, a presence at more than two dozen premier conferences, and greatly renewed and expanded respect for the magazine. Our second year begins with a bang, with a very strong January+February issue and several additions to the interactions team.” (ACM Interactions Magazine)

“It’s an exhilarating time for the user experience community. Rising awareness of our value plus emerging technologies and transmedia trends have created conditions for a step change in our practice.” (Peter Morville)

“The next wave in Web site design is persuasive design, designing for persuasion, emotion, and trust. While usability is still a fundamental requirement for effective Web site design, it is no longer enough to design sites that are simply easy to navigate and understand so users can complete transactions. As business mandates for Web site design have grown more strategic, complex, and demanding of accountability, good usability has become the price of competitive entry. So, while usability is important, it is no longer the key differentiator it once was.” (Eric Schaffer – UXmatters)

“There is a trend among some in the UX community to take the U out of UX and refer to our discipline simply as experience design. One reason for this change in terminology is that it lets us talk about a specific target audience in terms that resonate with business stakeholders more than the generic term user—for example, customer experience, patient experience, or member experience. The other reason for using the term experience design rather than user experience design is that it recognizes the fact that most customer interactions are multifaceted and complex and include all aspects of a customer’s interaction with a company or other organizational entity, including its people, services, and products. Customer interactions encompass much more than the usability of a particular user interface. They include all of the social and emotional consequences of a customer’s interaction with an organization or brand, including trust, motivation, relationships, and value.” (Michael Hawley – UXmatters)