Open Sesame! Selling UX Services

“For some UX professionals, selling consulting services is as difficult as opening a magic door without a secret password. There is no simple password that can magically open prospective customers’ minds so they can see what you can do for them. However, there are a few strategies you can use when opening a dialogue with new customers that will lead to your sales success.” (Maura Schreier-Fleming and Janet M. SixUXmatters)

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