“An election is a perfect usability case study. It bring together large numbers of diverse voters, an unfamiliar interface and an outcome that shapes the future of our society. With such a seeming simple task, usability was not on the curriculum for elections officials. However, despite the focus on technology and security, it was poor information design and usability in the 2000 Palm Beach ballot that taught us all new words like ‘chad’ (hanging or pregnant).” (Whitney Quesenbery)