“It’s a widely-held belief among various Web practitioners (from content strategists and information architects to Web infrastructure tool builders and application developers) that senior executives don’t understand the real power and capability of the Internet. And, that this lack of understanding has left Web Teams executing in a vacuum, with inappropriate funding and inadequate headcount. More importantly, it has left organizations exposed, as new Internet-enabled businesses sneak up and shut down the slower-to-react belle-weathers. The house is on fire and the C-Suite has got a garden hose. To address this strategic deficit, there’s been a lot of discussion about the placement of a senior Web-savvy person in the C-Suite to drive the creation of a sensible Web content and information strategy. I’ve thought about this potential new role in the C-suite a lot and think that it’s not required.” (Lisa Welchman) – courtesy of ruudruissaard