New media vs. old media: A portrait of the Drudge Report 2002–2008

“The Drudge Report is one of the founding flag bearers of ‘new media’: a U.S.–based news aggregator founded in the late 1990s that has developed a reputation for breaking tomorrow’s news today. The site has become a powerful force in the U.S. media sphere and its founder was named one of Time Magazine’s most influential people in 2006. In existence for more than a decade, the Drudge Report makes an ideal case study for examining the ‘new media versus old media’ argument. How dependent is such a ‘new media’ aggregator on the ‘old media’ it draws from, and how does it find its breaking stories? A cross–section of analytical techniques is used to demonstrate how to profile a news Web site, and finds that the Drudge Report relies heavily on wire services and obscure news outlets to find small stories that will break large tomorrow, making it highly dependent on mainstream “old media” sites.” (Kalev Leetaru – First Monday 14.7)

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