“As the business value of design becomes clearer, creative managers building the next generation of products and services are confronted with an increasingly demanding set of challenges. MX brings thought leaders from IDEO, Google, The Mayo Clinic, Cisco, and many others, to show you what it takes to get great experiences out into the world. MX goes beyond typical design management discussions that remain focused on traditional concerns of print and brand, toward a new frontier of innovative products and service-oriented experiences.” (Adaptive Path)