Making Web access from a mobile device as simple, easy and convenient as Web access from a desktop device – “World Wide Web technologies have become the key enablers for access to the Internet through desktop and notebook computing platforms. Web technologies have the potential to play the same role for Internet access from mobile devices. However, today, mobile Web access suffers from interoperability and usability problems that make the Web difficult to use for most mobile phone subscribers. W3C’s ‘Mobile Web Initiative’ (W3C MWI) proposes to address these issues through a concerted effort of key players in the mobile production chain, including authoring tool vendors, content providers, handset manufacturers, browser vendors and mobile operators.” (W3C)