Mobile Is Not a Channel – It’s an Attitude

Channel, platform, or touchpoint? I’m getting all confused with the new cross-lingo.

“Mobile is not a channel because I don’t believe that consumers are making a distinction between their mobile and their fixed Internet experiences – from a consumer perspective, it’s the same Internet accessed through different devices. (…) Let’s stop talking about mobile as a separate channel and start designing digital experiences that incorporate mobile the way it obviously needs to be done.”

(Laurel Erickson a.k.a. @erxn ~ Enlighten)

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