“Mobile is not a channel because I don’t believe that consumers are making a distinction between their mobile and their fixed Internet experiences – from a consumer perspective, it’s the same Internet accessed through different devices. (…) Let’s stop talking about mobile as a separate channel and start designing digital experiences that incorporate mobile the way it obviously needs to be done.”
Mobile Is Not a Channel – It’s an Attitude
Channel, platform, or touchpoint? I’m getting all confused with the new cross-lingo.
