Micro Copy: Content Strategy and Writing the User Interface

“When we think about writing, planning or implementing copy for the web, most of us probably picture longer form text: blogs, about pages and information on products and services. As content strategists we audit websites and try to come up with holistic content solutions for our clients. But apart from Help content, we rarely talk about the expanding world of web applications and the implications of user interface copy for our practice.” (Contentini)

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