Measuring your ‘Return on Content’: How to tell whether your content is successful

Be conservative in what you publish, be liberal in what you read.

“Even if your organization doesn’t produce anything close to that kind of volume, it’s wise to ask yourself an important question: Is all this content working? This article lays out how to answer that question for the content you have now and ensure that, going forward, your future content is positioned to succeed.”

Hilary Marsh a.k.a. /hilarymarsh | @hilarymarsh ~ Content Company

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