All phases of the design cycle transform into lean. Oh dear.

“The Agile approach to product development focuses on continually and quickly releasing, learning about, and improving a product to enable sustained movement forward. By focusing on incremental improvements rather than a finished product, product teams can learn and pivot as needed to maintain their competitive edge. Most product teams use, or are moving toward, some form of an Agile methodology to rapidly and incrementally evolve their product or service. The good news is that user experience research and design can fit into the Agile process quite effectively.”

Michelle R. Peterson, Anna Rowe, Valle Hansen, and Carmen Broomes ~ The Magazine of the User Experience Professionals Association ★