“Knowledge management is often seen as an information problem: how to capture, organize, and retrieve information. Given this perspective, it isn’t surprising that knowledge management evokes notions of data mining and text clustering and databases and documents. This is not wrong, but it is only part of the picture. We suggest that knowledge management is not just an information problem, but that it is, as well, a social problem.” (Thomas Erickson and Wendy A Kellogg)