It Depends: ID – Principles and Guidelines  PDF Logo

“Information Design is a multi-disciplinary, multi-dimensional, and worldwide consideration. It is not possible to develop a number of firm message design rules telling the information designer exactly how to best design a message and develop information materials. However, based on research it is possible to formulate several ID-principles and then develop a number of guidelines for the design of effective and efficient messages and information materials.” (Rune Pettersson – International Institute for Information Design)

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