Is your organization design ready?

The idea remains: UX is an organizational challenge, not a design one.

“Let’s presume for the moment that interaction design can be perfected and delivered to your organization in a tidy, shiny bundle of brilliance. Have you now got a magic talisman that will protect you from competition and summon market share? Of course not. Design is just the beginning.”

(Chris Noessel a.k.a. @chrisnoessel ~ Cooper Journal) ~ courtesy of willemijnprins

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