“Employees need to perform their jobs to support their clients. Information architects are on the front lines when it comes to improving performance. We know how to listen to what users want from a system; we know how to analyze what we learn so we can determine what to put in and what to leave out; we know how to cluster information into smaller usable chunks that support information processing and decision-making; and we know how to test our assumptions and optimize a system so it is directed toward a common goal.”

(Thom Haller ~ ASIS&T Bulletin Oct/Nov 2011)