“Content strategists should realize that XML isn’t scary and it is really powerful for doing cool things with your content. In the ‘olden days’ when we first began creating Web-based content we used to have to use HTML codes to tag the content, now you create content in web forms or Word and rarely, if ever, have to think about the HTML codes. The same is true of XML, you don’t have to use codes to create content, there are lots of tools that ‘hide’ the XML tags. However, XML is much smarter than HTML. HTML tags describe the formatting structure of the content, XML defines the semantic structure of the content. For example, we can define that some content is a teaser and then have the system handle it differently when published to the Web, mobile, or even print.”

(Words+Pictures=Web)