“(…) a research centre concerned with possible interactions between people, technologies and representations. Its focus is on developing novel user experiences in a variety of settings, including the home, schools, public spaces and work. A major Interact goal is to create innovative experiences by embedding physical artefacts in the environment with intelligence. Another is to understand the socio-cognitive basis by which people interact with novel media and environments.” (About Interact Lab) – courtesy of purse lip square jaw