“Over the last ten years, both of us have read countless articles about innovation, entrepreneurship, and socially responsible ventures that change the world. The theme that appears to emerge time and time again is the importance of getting out of the office, visiting different cultures, looking outside the bubble we live in, and experiencing new adventures. But it wasn’t until a recent vacation in Costa Rica, where Bryan had the opportunity to see rural farm workers using cell phones to talk with other farm workers—people who appeared to be very poor—that he fully realized the importance of understanding the world beyond that which we encounter on a daily basis.” (Bryan McClain and Demetrius Madrigal ~ UXmatters)