Based upon good old Xerox PARC research. A.k.a. exaptation by Gould and Vrba (1982).
“To decide whether to visit a page, people take into account how much relevant information they are likely to find on that page relative to the effort involved in extracting that info.”
Raluca Budiu a.k.a. /ralucabudiu | @rbudiu Nielsen Norman Group ★
