“Presentation at Smart Content: The Content Analytics Conference, October 19, 2010 in New York, by Rachel Lovinger, content strategy lead at Razorfish. ~ As a Content Strategy Lead at Razorfish, Rachel Lovinger is interested in connecting users with the quality content they want and need. She uses her experience in online content production and publishing to help develop processes, best practices and innovative ideas for Fortune 500 companies looking to use digital content in more meaningful ways. She started Razorfish’s Semantic Web Affinity Group, and she’s interested in relevance, findability, signification, and inherently funny words. Rachel was doing Content Strategy long before she realized it was an actual field.” (@rlovinger ~ The Content Analytics Conference)