How to Win the UX War Within Your Organization

War might not be the proper analogy.

“When companies don’t care about user experience, it is clearly reflected in the products they create. Although everyone can agree that software should be intuitive, user-friendly, and aesthetically pleasing, many managers aren’t willing to invest the time and resources it takes to build something compelling. A large part of our job as UX advocates, then, is explaining design’s impact on the company as a whole. Determining which battles to win and which battles to lose – even intentionally – can help you win the UX war.”

(Girish Gangadharan a.k.a. @appoosa ~ UX Booth)

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