How to measure the effectiveness of web content?

“(…) I can see two issues that make this a pretty difficult task, and it’s the reason why the above three methods should not be used in isolation. In combination, they help tell the whole story. It is difficult to know what users really read on a page and it is difficult to isolate the effect of content changes from the other influencing factors on a page.” (Rian van der Merwe ~ Elezea)

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