How Do Users Really Feel About Your Design?
“In this column, I’ll introduce you to a promising method that just might solve this problem. While this method has not yet been subjected to rigorous peer review or experimental testing, it offers an intriguing solution and is endlessly fascinating to me. And it just might prove to be the kind of powerful technique we’ve been looking for to illuminate users’ emotional reactions to our designs.” (Paul J. Sherman – UXmatters)