Future of Work: Interview with Hugh Dubberly

So, don’t think about designing things, but systems, as in biology.

“Understanding the soul of a product (or of an organization) requires a conversation – about what you believe in, about fundamental values, and about quality. These ideas must be argued and agreed upon. Likewise, expressing the soul of a product requires still more conversations, still more argument and agreement. At this level, design is conversation.”

(Wilder Voices)

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