“(…) there are some scenarios, products and situations that eCommerce providers realistically will not be able to match traditional stores on. But in many cases, by re-framing the problem and innovating solutions that are thoughtfully engineered for the needs and desires of our customers, we can not only make our personal eBusinesses prosperous, but completely re-define categories and change what people are buying, and how.” (Dirk Knemeyer – Thread, Inc.)