“Content can be a little frightening, it’s true. Not to everyone mind you. Some people simply love content, with all its oddities and challenges. More often than not these are the people who spend much of their time designing and creating content. But there are definitely people who look somewhat askance at this thing called ‘content’. The reasons why some people are less than enamored with content are worth considering and not only to refute them. There may well be good reasons to be afraid – or at least to approach content with due respect.”

(Joe Gollner a.k.a. @joegollner ~ The Fractal Enterprise)