Experiencing Experience

“Technically, most designers are attempting to design meaning, not experience. The experience of eating a cookie, for instance, can be described in very clear terms. But, capturing the unique meaning which that cookie had for one individual was what made Proust’s madeleine the stuff of great literature. A simple cookie for one person is a trigger for emotion-laden memories for another. But, most often, designers must create experiences for people they don’t know. So, how can designers create opportunities for meaningful experiences for people they don’t know? By paying close attentions to patterns.” (Tom Guarriello – UX Magazine)

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