Embedding innovation in service: A human-centered framework

Getting the human dimension into the design of services.

“After decades of research on service innovation, it is still a very complicated and – sometimes – deceptive subject. Both concepts of service and innovation entails dramatic debates among academics and practitioners. Dealing with the challenge of harnessing both at the same time, be it in a research study or in a shop floor, is daunting.”

(Mauricio Manhães a.k.a. @mcmanhaes ~ Service Design Network)

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