“Don Norman used to be known as a critic of unusable things but now, he says, he has changed. He has transformed himself into an advocate for pleasurable, enjoyable products. Beauty is good, says Norman. Successful products should a pleasure to use, and convey a positive sense of self, of accomplishment, and pride of ownership. In this keynote address, Norman shares work from his latest book, Emotional Design: Why We Love (or Hate) Everyday Things.” (IT Conversations) – courtesy of ben hyde