Does Culture Matter for Product Design?

This is not a variant of Catholic math, Buddhist chemistry or Protestant engineering.

“Note that the arguments of this essay are specifically relevant to industrial and interaction designers. So even were one to accept that the impact of culture upon mass-produced products is minimal, other areas of design are apt to be far more sensitive to culture. Because social interaction is still the major source of cultural variation, I would expect service design to vary considerably from culture to culture. As social networks pervade the communication and internet space, they too will vary with culture. Other areas of design will have their own special sensitivities to culture.”

(Donald A. Norman a.k.a. @jnd1er ~ Core 77)

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