The scope of design systems is getting larger and larger.
“In this era of ever-evolving technology and innovation, organizations can no longer rely solely on a static dot-com to connect with customers. Increasingly, customer expectations are driving the need for an unprecedented mix of dynamic touch points, such as websites, customer portals, native mobile, wearables, chatbots, and voice interactions. Modern marketers need to manage these experiences intentionally and consistently to provide valuable brand interactions across the full customer experience. Further complicating the trend of multichannel experiences is a need within organizations to continually assess the impact and return on each customer touch point.”