“Experience design is a lot like parenting. In both cases, it is my job to create a safe, creative and inspiring environment in which children, adults or businesses can thrive. As a parent, or as a marketer, I strive to provide the right tools to create desired outcomes. Clarity, consistency, honesty and engagement serve as guideposts in my personal and professional communications. So why is it that sometimes, even with the right pieces in place, the outcome is horribly wrong? I believe that this often happens because, although we can do our best to drive the experience, we cannot control the participants in it. We create the environment, draw the map and try to set a good example. But, even if you’re with your children – or your brand participants – every minute of every day, eventually they will do their own thing.” (Wendy Kadens – Thread)