Design thinking: Snake oil of today?

A mindset is just a start, first step. The journey is more important.

“The word that is repeated most often when describing Design Thinking is process. Design Thinking is not a job task you can start in the morning and be done with by lunch-time. Instead, Design Thinking requires much more planning, preparation and normal work than most people that participate in just the workshops realize. But the work that you put into the process will pay itself off in the end.”

(Jukka Kaartinen ~ Service Innovation and Design programme Laurea Finland)

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