“(…) by exposing ourselves to different cultures, we develop a deeper understanding of our own, and this will make us better designers. When we create an information architecture for a website—irrespective of its intended target audience – we will inevitably be called on to express the contextual assumptions that allow the website’s messages to be properly understood. Knowing that these assumptions exist (and understanding how the various audiences may interpret them differently) is the first step in creating sites that communicate more effectively across cultural lines – even if they are within our own society.” (Jorge Arango – Boxes and Arrows)