Creating the Ultimate Online Shopping Experience: User Behavior and Purchase Decisions in E-Commerce

Presentation slides included – “Companies are slowly beginning to understand that ‘it’s all about the experience’. But too many companies stumble by trying to replicate the retail experience online, rather than focus on ways to deliver a better online experience.” (Kevin Kearney – New York City Chapter Usability Professionals’ Association) – courtesy of noisebetweenstations

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