Content strategy: Separating content from information

A kind of new style DIKW and DTDT thinking with “(…) describes what content really is.”

“Content is a piece of information we want to share with our audience. We create content by turning a piece of information into a type that our audience is familiar with. Then we distribute that content on the channels where we think our target audiences spend their time.”

(Ahava Leibtag a.k.a. @ahaval)

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