“We’re in the middle of a paradigm shift from unstructured content to structured content. It is unsustainable to continually unpick unstructured content, at the last mile, across our broadcast, print and digital channels. This shift is making us revisit the way we capture, structure and store content in fundamental ways. Content modeling is one of those. These pages outline the role of content modeling as a effective communication tool for structuring content.”

(Cleve Gibbon a.k.a. @cleveg)