Content as medium

As medium, material, and Marshall McLuhan.

“The industry seemed to assume that it was the very physicality of books, newspapers and magazines that we craved – or that we required in order to comprehend the idea of a digital equivalent. The industry was wrong. Digital newspapers that were actually much more like TV news-channel tickers have now all but disappeared.”

(Matt Gemmell a.k.a. @mattgemmell)

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