Finally are we getting somewhere with design and content (‘Writing is a Design Discipline’).
Throughout my career, I’ve seen content strategy operate in a wide variety of ways. Sometimes it’s explicitly called strategy. Other times not. At some businesses, it’s highly valued. At others, it’s outsourced. Sometimes it’s run as a part of a larger line-of-business or integrated marketing team. Other times it’s wrapped into the design organisation. In many of these situations, content strategy can thrive. But across the board, in my experience, the companies that are successful in creating content-led experiences that deliver real value to their customers are the ones that see content strategy as a design function, not a management function.”