Content migration alone is not an effective content strategy

How strategic can a migration be?

“While fairly popular, ‘lift and shift’ is not a viable content strategy. It is a folly fueled by fear, limited resources, inexperience, and politics. There are better ways to ensure high-quality intranet content, and two award-winning designers offer their insights, proving that a bright attitude makes all the difference.”

(Kara Pernice ~ Nielsen Norman Group)

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