“Yes, this was a ‘business CHI’ – despite, or perhaps because, of all the cross-cultural and emotional ballyhoo. The scientists were not at the front desk, but the designers – designers of enjoyable products, ranging from funny mobile phones and Alessi lemon squeezers to smart and ‘intelligent’ cars. Did they talk about computer programs? I can’t remember…” – (Gerd Waloszek – SAP Design Guild)