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User experience

User experience is about how a person feels about using a product, system or service. (source: Wikipedia)

Applied UX strategy: Maturity models

We have many maturity models, for usability (Nielsen), CX (Forrester) and now for UX.

“In a perfect world, companies would take a systematic approach to product design from their very first days. But, in reality, early product design efforts can be sporadic for various reasons – for instance, because a product must launch as soon as possible, there’s not enough money at the start, the user base must grow at the fastest rate possible, or the product idea changes constantly in trying to discover an effective business model. Why is this?”

(Yury Vetrov ~ UXmatters)

User experience debt

Many products and services suffer also from UX deficits.

“UX debt is the quality gap between the experience your digital product delivers now and the improved experience it could offer given the necessary time and resources. Put another way, UX debt measures the number and magnitude of potential product enhancements that would improve the user experience.”

(Andrew Wright a.k.a. @andrewjwright ~ nForm)

Soldiers & Hessians, Ronin & Ninja

Challenges for UX managers and their teams are mounting.

“When UX’ers talk, they tend to talk about process, but the ability to deliver an innovative user experience starts before kickoff and lasts after the launch. Repeatable success in UX depends on the right culture. This is particularly important in enterprise scale organizations, with long-lasting relationships.”

(Stephen Turbek a.k.a. @StephenTurbek ~ Boxes and Arrows)

The changing nature of service and experience design

There is no field that’s stable. High levels of dynamics require repositioning and reframing all the time.

“Designing service experiences is a multidisciplinary affair. You need people with business management, psychology, and social sciences experience alongside designers and developers of all flavors. A key skill that trained designers bring is the ability to make ideas tangible in some form, through diagrams, sketches, and prototypes. That takes the business idea out of the spreadsheet, which is a poor vehicle for understanding human experiences, and turns it into something that people can look at and interact with. Then they can make informed decisions about the concepts.”

(live|work)

The intersection of user experience, customer experience and corporate strategy: The holy grail for 21st century business?

In the end, it all depends on the execution. Like always.

“UX and CX advocates and practitioners would do well to have a few beers together and explore how they can work to the common purpose of increasing customer uptake, loyalty, and advocacy across the entire ecosystem of their business’ interaction with their target market. And, senior executives need to lead that collaboration, if not mandate it. Their competitive position in the marketplace and future profitability may be at stake.”

(Chris Allen ~ HFI Connect)

Utilizing patients in the experience design process

Contextualized version of the UCD process: Health.

“(…) there is much to be learned from typical patients as well, and observational research might be particularly favored in such cases. Unfortunately, whether you are talking about ePatients or most patients, patients continue to be the most underutilized resource in the badly needed redesign of healthcare and the patient experience.”

(Richard Anderson a.k.a. @riander)

UX and the civilizing process

Computers start to evoke all kinds of human reactions, including civil ones.

“The concept of a person is arguably the most important interface ever developed. (…) As software becomes increasingly complex and entangled in our lives, we begin to treat it more and more like an interaction partner. Losing patience with software is a common sentiment, but we also feel comfort, gratitude, or suspicion. Clifford Nass and Byron Reeves studied some of these tendencies formally, in the lab, where they took classic social psychology experiments but replaced one of the interactants with a computer. What they found is that humans exhibit a range of social emotions and attitudes toward computers, including cooperation and even politeness. It seems that we’re wired to treat computers as people.”

(Kevin Simler a.k.a. @KevinSimler ~ Ribbon Farm)

Experience design is a perspective, not a discipline

Dynamic DTDT at the edges of our field.

“Our intention is to help business and design collaborate more intelligently. Unlocking the power of design allows a business to anticipate, plan for, and deliver experiences that are more likely to engage a customer in value-based relationships – ones that can be differentiated in ways that are both meaningful and measurable.”

(Patrick Newbery ~ UX Magazine)

Mapping business value to UX

The economic transaction of design is not its core.

“(…) we’ll expand on our approach to mapping business value to User Experience and explain how we have put it to use. Our goal in sharing this information is to be as transparent as possible about our process and our intentions, so the greater UX community can pursue an important conversation that we’ve been eager to have. What is that conversation going to be about? It is a dialogue that centers around selling User Experience – which goes far beyond user-interface design – to all of our organizations. This is a dialogue in which we, as an industry, need to engage. Hopefully, hearing our story will inspire you to share your own story.”

(Lis Hubert a.k.a. @lishubert and Paul McAleer a.k.a. @paulmcaleer ~ UXmatters)

10 ways to pretend you know UX (when you don’t)

Charlatans, bozos and nitwits are everywhere, UX included.

“The most amazing thing, to me, is when people try to pretend that they have expertise when they actually know very little. This is an epidemic in UX. And like any good vaccine, I have to infect you with a small dose so you can kill it in real life. So here’s my guide to how it’s done.”

(Joel Marsh a.k.a. @JoelMarsh ~ The Hipper Element)

Cross-channel design: A primer

xChannel design needs systematic and analytic thinking integrated with a right brain approach.

“This article is a primer for people that want to gain an overview of cross-channel design. It will also address its impact on the ways we need to think and act in this new era where the digital-physical relationship is becoming increasingly blurred.”

(Simon Norris ~ Nomensa)

Customer Experience versus User Experience: What’s the difference and why does it matter?

Confusion is the result of constant change for professionals as well.

“Companies with disdain for their customers provide bad service and poor user experiences. If an organization is just starting to think about customer experience, it’s a sign they have also just started thinking about any kind of experience design – customer or user experience. You might be able to help them, but you’ll be launching a culture-change initiative as much as a product-design initiative. Be prepared. Culture change is hard stuff.”

(Jon Innes a.k.a. @innes_jon ~ UXmatters)

The four levels of UX design

Driving towards UX strategy and UX foundational elements, components and patterns.

“The strategic and tactical aspects of UX are foreign to most folks, hence the typical ‘lipstick on a pig’ approach they call UX design. Knowing a few key things about strategy and tactics makes the difference between designing a struggling site and a successful one. The examples and tips illustrate successful approaches to UX design that you can apply to your site.”

(Larry Marine ~ Search Engine Watch)

Google Glass and the experience of experience

Wearables as the new hunting grounds for designers dealing with perception, cognition and emotion.

“In this article, experience is described as interpretation, and semiotics are applied to analyze the new wearable augmented reality product, Google Glass. Various readings of Google Glass are offered, and a prediction is generated which implies that through drawing on the traditional syntax of spectacles (eye glasses) a greater user group will be reached including not just technology leaders or adventurers, but also technology laggards. Experience takes place before, during, and after technology usage, and by making new devices more familiar to the target market, there is increased likelihood that user experience will be positive.”

(Rebekah Rousi ~ UX magazine)

Is User Experience Design the next big thing?

The future is definitely unevenly distributed when you pose such a question.

“The world of Human Computer Interaction was distant and unconnected to this glossy world of communication. Here, the problems concerning mechanical or electronic interfaces were critical to the very success of the systems they were part of. The user’s ability to understand, learn and remember, were paramount and Visual Designers and Psychologists were brought in to resolve interface issues. Although these two disciplines also formed the basis of much of the traditional advertising work, the connections were not apparent. In HCI, the feedback loops were shortest – press a button, and you either got something done or failed at it. It wasn’t like releasing an ad and waiting for the consumers to react next time they went shopping! The former needed the user’s intervention, an action; the latter required just a reaction.”

(Saurabh Karandikar a.k.a. @s_karandikar ~ uxdesignlog) ~ courtesy of hfi

UX designers should be content strategists too

And information architects, visual designers, interaction designers, web designers, applications designers, etc. too.

“If we, as UX designers, are providing complete UX solutions and setting our clients up to successfully manage their site or application moving forward, then we are providing some form of information architecture, interaction design and content strategy together.”

(Callie Myers ~ Nerdery)