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Social Web

The Social Buzz: Designing User Experiences for Social Media

“The emergence and rise of social media [1] have been nothing less than phenomenal. In the perennial battle between patterns of intellect and patterns of society, the rapidly spreading influence of social media has initiated the most significant shift toward dominance of intellect [2] in recent times. A groundswell [3] has unmistakably occurred. Social media’s rise has induced a paradigm shift and changed the way the common man perceives the Internet immensely. Social networking is now the number one reason people get online. [4] Getting the world out of the socioeconomic rut it was in required something of this magnitude to come along.” (Junaid AsadUXmatters)

The Wisdom of Community

“A defining element of any WOC system is that the more participants it has, the better it gets. Discussion systems and chat rooms fall apart when too many voices get involved. If your community feature gets worse the more people use it, it’s not a WOC system.” – (Derek Powazek – A List Apart 283)

Navigating the blogosphere: Towards a genre-based typology of weblogs

“The personal weblog is a continuously evolving genre of online communication in which bloggers and readers create diverse social spaces for conversation and self–expression. This article addresses a conceptual gap in the literature, namely how to distinguish the personal weblog from other types of weblogs. The author develops a typological framework for classification of weblogs in three dimensions: content, directionality, and style, and uses the typological space to propose a working definition of the personal weblog and discuss it as a distinct sub–genre.” – (Stine Lomborg – FirstMonday 14.5)

The Future of the Social Web: In Five Eras

“Today’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising. IDs are just the beginning of this transformation, in which the Web will evolve step by step from separate social sites into a shared social experience. Consumers will rely on their peers as they make online decisions, whether or not brands choose to participate. Socially connected consumers will strengthen communities and shift power away from brands and CRM systems; eventually this will result in empowered communities defining the next generation of products.” – (Jeremiah Owyang)

Six ways to make Web 2.0 work

“Technologies known collectively as Web 2.0 have spread widely among consumers over the past five years. Social-networking Web sites, such as Facebook and MySpace, now attract more than 100 million visitors a month. As the popularity of Web 2.0 has grown, companies have noted the intense consumer engagement and creativity surrounding these technologies. Many organizations, keen to harness Web 2.0 internally, are experimenting with the tools or deploying them on a trial basis.” – (Michael Chui, Andy Miller, and Roger P. Roberts – The McKinsey Quaterly) – courtesy of shuggie

Design matters, like never before

“In a world changing faster than at any other time in human history, a dynamic and critical analysis of what is ‘good’ design could not be more urgently required. Whilst new communication technologies are offering revolutionary platforms for mass collaboration and opportunities to democratically converse within a global community (1), simultaneously the world faces unprecedented environmental, social, and economic crises (2). Are designers really capitalising on social media platforms and collaborative opportunities? What do these democratic shifts and global challenges mean, and what future role do they offer to the designer, writer and critic?” (Kate Andrews – on Social Design)

Taken Out of Context

“As social network sites like MySpace and Facebook emerged, American teenagers began adopting them as spaces to mark identity and socialize with peers. Teens leveraged these sites for a wide array of everyday social practices – gossiping, flirting, joking around, sharing information, and simply hanging out. While social network sites were predominantly used by teens as a peer-based social outlet, the unchartered nature of these sites generated fear among adults. This dissertation documents my 2.5-year ethnographic study of American teens’ engagement with social network sites and the ways in which their participation supported and complicated three practices – self-presentation, peer sociality, and negotiating adult society.” (Danah Boydapophenia)

Key differences between Web 1.0 and Web 2.0

“Web 2.0 is a buzzword introduced in 2003–04 which is commonly used to encompass various novel phenomena on the World Wide Web. Although largely a marketing term, some of the key attributes associated with Web 2.0 include the growth of social networks, bi–directional communication, various ‘glue’ technologies, and significant diversity in content types. We are not aware of a technical comparison between Web 1.0 and 2.0. While most of Web 2.0 runs on the same substrate as 1.0, there are some key differences. We capture those differences and their implications for technical work in this paper. Our goal is to identify the primary differences leading to the properties of interest in 2.0 to be characterized. We identify novel challenges due to the different structures of Web 2.0 sites, richer methods of user interaction, new technologies, and fundamentally different philosophy. Although a significant amount of past work can be reapplied, some critical thinking is needed for the networking community to analyze the challenges of this new and rapidly evolving environment.” (Graham Cormode and Balachander Krishnamurthy – First Monday 13.6)

Co-creation and the new landscapes of design PDF Logo

“Designers have been moving increasingly closer to the future users of what they design and the next new thing in the changing landscape of design research has become co-designing with your users. But co-designing is actually not new at all, having taken distinctly different paths in the US and in Europe. The evolution in design research from a user-centered approach to co-designing is changing the roles of the designer, the researcher and the person formerly known as the ‘user’. The implications of this shift for the education of designers and researchers are enormous. The evolution in design research from a user-centered approach to co-designing is changing the landscape of design practice as well, creating new domains of collective creativity. It is hoped that this evolution will support a transformation toward more sustainable ways of living in the future.” (Elizabeth Sanders and Pieter Jan Stappers)

The Network in the Garden PDF Logo

CHI 2008 Awarded Best Paper – “History repeatedly demonstrates that rural communities have unique technological needs. Yet, we know little about how rural communities use modern technologies, so we lack knowledge on how to design for them. To address this gap, our empirical paper investigates behavioral differences between more than 3,000 rural and urban social media users. Using a dataset collected from a broadly popular social network site, we analyze users’ profiles, 340,000 online friendships and 200,000 interpersonal messages. Using social capital theory, we predict differences between rural and urban users and find strong evidence supporting our hypotheses. Namely, rural people articulate far fewer friends online, and those friends live much closer to home. Our results also indicate that the groups have substantially different gender distributions and use privacy features differently. We conclude by discussing design implications drawn from our findings; most importantly, designers should reconsider the binary friend-or-not model to allow for incremental trust-building.” (Eric Gilbert et al.)

Incantations for Muggles: The Role of Ubiquitous Web 2.0 Technologies in Everyday Life

“(…) when people engage with technology, amazing things happen. The magic isn’t the technology. It’s the stories and connections, the sharing and ideas. It’s the way these technologies serve people’s lives. More importantly, it’s the way technologies serve the lives of ‘everyday people’, not just technologists.” (Danah Boyd – O’Reilly ETech 2007)

Avenue A | Razorfish wiki

“(…) we’re going to start talking about the redesign process here on the blog. We think it might be fun and educational to share the decision making and get some feedback too. Here’s a presentation that should tell you a lot about the current state of the wiki. It describes the wiki in detail and includes screenshots and usage numbers. Let us know what you think needs changing the most.” (The Workplace)

Social Networks And Group Formation

“Humans suffer from information overload; there’s much more information on any given subject than a person is able to access. As a result, people are forced to depend upon each other for knowledge. Know-who information rather than know-what, know-how or know-why information has become most crucial. It involves knowing who has the needed information and being able to reach that person.” (Shiv SinghBoxes and Arrows)

2Collab beta

“2collab is a social bookmarking site where you can store and organize your favorite internet resources – such as blogs, websites, research articles, and more. Then, in private or public groups you can decide to share your bookmarks with others – stimulating debate and discussion. Members of groups can evaluate these resources (by rating bookmarks, tagging and adding comments), or add their own bookmarks. You can browse public groups and bookmarks, but must register (your name and email address) to access the full functionality – such as creating groups, adding comments, and adding bookmarks.” (Elsevier)