“To know your content is to love it. Content analysis is an essential part of many UX design projects that involve existing content. Examples of such projects include migrating a Web site to a new platform or design, merging multiple Web sites into one, or assessing Web content for reuse in a new channel. Just as you cannot nurture a garden without regularly inspecting its plants and flowers, you cannot take proper care of your content without looking at it closely. You must become familiar with your content to judge whether it’s effective, understand how it relates to other content, make decisions about how to use or format it, identify opportunities for improving it, and more.” (Colleen Jones – UXmatters)

“A content template is a simple document that serves two purposes: it’s a paragraph-level companion to your website’s wireframes (or other IA blueprints), and it’s a simple, effective means of getting useful information from your experts to your writers.” (Erin Kissane – A List Apart)

“Simply put, content is contextualized data.” (Intentional Design)

“When we talk about content strategy, then, my contention is that the type of content we include in the definition needs to broaden beyond Web content, as does the recognition that the content, even if just for the Web, includes not only persuasive content, but instructive/informative, user-generated, and even entertainment content.” (Intentional Design)

“Why do users visit a website? Most likely it’s for the content. Then why is content strategy the most neglected aspect of user experience design? Delivering the right content to meet user needs requires attention throughout the process — it must be planned, analyzed, produced, edited, managed, and maintained. Even though content is the centerpiece of the user’s experience, it rarely gets the attention it deserves during site design and development. This workshop addressed how to integrate content strategy into the website design process, ensuring that the content that gets created is what users need.” (Karen McGrane)

“Want to keep your customers despite tough economic times? Don’t add yet another feature to your Web site. Stop worrying about redesigning it. Instead, take a hard look at improving your site’s content.” (Colleen Jones – UXmatters)

“Well done. You guys are fantastic. You’ve got some great leaders among you, and more importantly, you seem to be generating a lot of meaningful grass roots activity. The world really needs you, and you’re poised to achieve some big things over the next couple years. Just don’t screw it up, OK?” (Louis Rosenfeld)

“An effective Web Strategy provides the required guidance and implementation authority required to create and maintain a high-quality Web presence. It also emplaces accountability mechanisms to ensure that Web teams take a mature approach to developing and managing the organization’s most powerful communications and transactional tool.” – (Lisa Welchman)

“The idea of looking at trends in our profession speak directly to the idea of content strategy. It’s a ‘beyond the document’ look at how we create and deliver content to various audiences. It’s about content re-use and single-sourcing, about content management, about filtering content, about creating better ways to serve content consumers. It’s also about how social media has raised the bar, and how consumers will take matters into their own hands if we don’t step up to the plate.” – (Rahel Anne Bailie – Intentional Design Inc.)

“I don’t have the answers. I’m sorry if that’s disappointing news and I have lead you this far to learn it. In fact, this is what we are all watching to see. Such things as the social web explosion and the recent economy crash will undoubtedly shape content strategy considerations. The semantic web, and web as a platform, are increasingly becoming a part of that picture too.” – (Wion)

“Content types are among the least understood, and yet most potent, aspects of user experience and web design. Most people encounter them for the first time when implementing a grand-scale content management system (CMS) because you have to define content types before building templates for each kind of content you’re going to publish.” – (The Content Strategy Noob)

“How do we know whether content is any good? This simple question does not have a simple answer. Yet, I think having a good answer would help us show our employers and clients why their content needs to improve and how their content compares to the competition’s. As a start toward an answer to this question, I offer a set of content quality checklists for seven different lenses through which we can view content. I see these checklists as the groundwork for content heuristics, which would enable us to do heuristic evaluations and competitive analyses efficiently. With good content heuristics, we could make a case for better content without painstakingly doing an analysis of all of the content up front. Imagine, making a case for better content quality in a few hours instead of a few weeks.” – (Colleen Jones – UXmatters)