Can Large Companies Succeed with Social Media?

“While many companies will want to enhance their business with social media, not all will succeed. A social media platform doesn’t simply mean adding an online forum or blog. It requires a shift in organizational mindset, a mindset of constant and immediate customer interaction, customer-driven innovation, and exponential network effects. Only companies willing to make this shift will have the discipline to ask the right questions.” (Victor LombardiManagement innovation Group)

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