Branding & the User Interface – Part 1: Brand Basics

“What is brand? More than just a corporate logo, ‘brand’ is that tangible – and intangible – something that makes your product jump off the shelf and keep consumers and customers coming back for more. This article is the first in a series that describes concrete aspects of branding, sheds light on how interaction design and brand are related, and provides a primer for talking about the religion that is brand.” (Nate Fortin – Cooper)

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